Dec
21
STEP 10: Small Business Startup Guide in 10 Easy Steps!
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STEP 10: Sales and Marketing
Read any autobiography or business success story, you’ll notice one common denominator for success - sales. You need to take whatever action possible to ensure that sales are consistently growing to allow you to gain profit.
Again, a word of caution; do not target everyone! In today’s competitive environment, consumers are becoming more demanding and many would seek out products/services that meet their specific need or want.
First and foremost, I need to identify (and do some in-depth research) my specific target market. Next, I would develop sales and marketing blueprint ( similar to the one shown in DAY 8 ) to attract the kind of customers I wanted and meantime, to retain existing customers.
