Nov
21
STEP 9: Small Business Startup Guide in 10 Easy Steps!
Filed Under Business Startup Guide | 6 Comments
STEP 9: Establish a brand
There is one very important intangible asset I need to create and harvest in my business; a powerful brand. Brand here refers to the “summary” of my business identity, how unique is it from the rest, and why buyers should choose my product/service over other alternatives.
Branding is important for small businesses because many small operations do not have the funding to carry out a heavy branding campaign. Thus, a brand must be so powerful that it reduces a buyer’s perception of risk and makes the purchase a satisfactory choice.
