Oct
21
The Sales & Marketing Summit 2007 Reveals The Secrets Anyone Can Use to Create Instant Profits!
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20th October 2007
Kuala Lumpur: After churning real profits to more than 800,000 of his clients ‘‘Even If You Have No Money, No Product, And No Experience! Dave J will be spilling the success secrets at the Sales & Marketing Summit 2007 jointly organized by DLJR Consultancy and Kuala Lumpur Malays Chamber of Commerce on the 22nd November 2007 at Royal Bintang Hotel.
In view of the rapid growth of Malaysia and East Asia economies, Kuala Lumpur Malay Chamber of Commerce intended to play a key role in supporting its members and fellow Malaysians to ride on the growth and stay ahead of the competition. As business is getting more competitive and less profitable in many industries, Malaysians need to “think out of the box” in product sales and marketing.
Dec
21
STEP 10: Small Business Startup Guide in 10 Easy Steps!
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STEP 10: Sales and Marketing
Read any autobiography or business success story, you’ll notice one common denominator for success - sales. You need to take whatever action possible to ensure that sales are consistently growing to allow you to gain profit.
Again, a word of caution; do not target everyone! In today’s competitive environment, consumers are becoming more demanding and many would seek out products/services that meet their specific need or want.
First and foremost, I need to identify (and do some in-depth research) my specific target market. Next, I would develop sales and marketing blueprint ( similar to the one shown in DAY 8 ) to attract the kind of customers I wanted and meantime, to retain existing customers.
Nov
21
STEP 9: Small Business Startup Guide in 10 Easy Steps!
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STEP 9: Establish a brand
There is one very important intangible asset I need to create and harvest in my business; a powerful brand. Brand here refers to the “summary” of my business identity, how unique is it from the rest, and why buyers should choose my product/service over other alternatives.
Branding is important for small businesses because many small operations do not have the funding to carry out a heavy branding campaign. Thus, a brand must be so powerful that it reduces a buyer’s perception of risk and makes the purchase a satisfactory choice.
Oct
21
STEP 8: Small Business Startup Guide in 10 Easy Steps!
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STEP 8: People
In a small to medium scale business, the importance of a single team member can be enormous. Every person I place under my organization (be it associates, staffs or suppliers) must be a star. This may sound “impossible”, but it is possible. Firstly, I would define what a star is within each role in my organization. Then I would seek them out.
Throughout the years, I have been employing three simple approaches to be sure superstars are attracted to work for my organization - they have been proven to work successfully:
Aug
21
STEP 7: Small Business Startup Guide in 10 Easy Steps!
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STEP 7: Support Team
I found out that many businesses went bust before they even went fully operational because they did not start right. Starting right can mean the difference between success and failure. It simply means I should have all the tools, information, facilities, contacts, money management and government compliances all fully prepared and organized. The four key professionals who could help me in getting all these logistics organized and put my organization on a path to starting up smartly and cost effectively, are listed below. They will also be instrumental as my business grows.